The project is entitled “Competing with Equity Fairness” and it will be carried out during 2010. UN-INSTRAW will be one of the entities that will promote its implementation.

The application of the gender equality model for competitivity will allow to visualize possible gender gaps within the organizations, which are often not perceived as inequalities but which may have important repercussions on their income-yielding capacity and their productivity. It will make possible applying gender equity measures that will correct existing inequalities and promote a satisfactory working environment and motivation among staff.

Women represent a predominant role as economic actors in competitivity. The model is a tool to achieve the economic and social empowerment of women, giving more value to women in enterprises, and will bring as a result more efficient institutions in the labour market, a decrease in the rotation of personnel and an increase in satisfaction and productivity.

The organizations subscribe voluntarily to the certification, a model that has proven to produce results in: a) attracting and retaining talent by organizations, thus increasing their productivity; b) improving the work environment for all workers in the organization; c) improvement in communication and decrease in the organization’s internal conflicts and d) decrease in salary gaps.

The certification is not a women’s programme, it includes men and thus propitiates a more favorable environment by giving attention to the difficulties that affect equity.

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